Worcester, Bosch Group has launched a new £1m advertising campaign designed to boost the industry and supporting heating engineers during the key heating season.
As the company’s 50th anniversary year draws to a close, Worcester’s ‘Thank Worcester For That’ campaign will be visible across national TV and radio, national and regional print, online, direct mail and roadside billboards.
Sue Pennington, consumer brand manager for Worcester, Bosch Group, said: “This latest campaign is highly targeted to the needs and understanding of busy homeowners all over the country. By bringing back the well-known ‘Thank Worcester For That’ tag-line, from previous advertisements, we are demonstrating Worcester’s trustworthiness and loyalty to its customers and installers.
“The campaign for 2012 is amongst the strongest we have ever launched, demonstrating our first-class product offering within the heating and hot water industry and conveying our reputation for innovation, quality as well as reliability. It also incorporates our extended 5 year guarantee promotion and our recent Which? Best Buy accreditations.”