The campaign showcases the company’s range of low carbon home heating solutions, highlighting the sustainability credentials of its air to water heat pump and the benefits of hybrid heating systems. With many consumers unconvinced about replacing their current systems with a renewable solution, Worcester Bosch believes that retaining the option to switch to a boiler in colder weather will encourage homeowners to make the switch.
Public confidence low
Despite a recent survey by Nesta finding that two thirds of customers were happier with a heat pump than they were with their previous heating system, public understanding of the benefits of heat pumps is still low.
Accompanied by a catchy theme song, the #LikeABosch campaign has a cast of characters who are playing their part in turning to responsible home heating solutions.
Victoria Billings, director of marketing for Worcester Bosch, said: “We are so proud of our new #LikeABosch campaign. As a leading brand in home heating, it is our responsibility to raise awareness and help inform consumers of their greener heating choices.
“This campaign aims to do that in a creative and fun way that draws attention to such an important topic. Our commitment to helping educate and support both consumers and installers is central to our goal of creating a greener future.”