Ideal Heating launches ‘more than boilers’ campaign 

Ideal Heating has launched a campaign to celebrate the people, expertise and innovation behind its products. 

Ideal Heating has launched its campaign ‘More Than Boilers’ to acknowledge the expertise and efforts of skilled professionals, product research and development teams, training programs, and customer support staff.

The campaign known as ‘More Than Boilers’ aims to honour the brand’s skilled professionals, product research and development, training programs, and customer support. 

Mark Derbyshire, managing director (domestic products) at Groupe Atlantic UK and the Republic of Ireland, the parent company of Ideal Heating, said: “There’s so much more to us than our products that are in millions of homes and businesses. 

“Our More Than Boilers campaign is an opportunity to give our customers an insight into what lies behind our heating and hot water solutions, including the talented and dedicated people we have across all departments at Ideal Heating. It’s a celebration of all the reasons we are the UK’s Ideal heating choice!” 

More than boilers 

The campaign includes a video shared on the company’s social media channels featuring employees bringing the More Than Boilers story to life. 

Ideal Heating’s team members from various departments, including research and development, engineering, customer service, and training, are collaborating to reinforce the key messages of the More Than Boilers campaign. In addition, the campaign emphasises the diverse solutions available across the Ideal Heating portfolio and innovative technologies. 

The More Than Boilers campaign also celebrates Ideal Heating’s commitment to apprenticeships across the company and how these roles create a pipeline of talent for the business into the future. 

Ideal Heating is showcasing the More Than Boilers campaign on social media.