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Worcester sponsor Bear Grylls: Mission Survive on TV

Worcester, Bosch Group sponsor new ITV show (3)

Worcester, Bosch Group, has launched its latest consumer communication campaign which sees the manufacturer promote the benefits of products – and in particular the new Wave Smart controller – to millions of homeowners across the country.

Worcester is now sponsoring ITV’s new ‘Mission Survive’ series fronted by Bear Grylls. The show sees eight celebrities including double Olympic champion Dame Kelly Holmes, and former England International rugby player Mike Tindall, face a 12 day survival mission.

Each of the six hour-long episodes feature Worcester idents either side of commercial breaks.

Speaking of the campaign, Sue Pennington, consumer brand manager at Worcester, Bosch Group said:
“This campaign gives us the chance to raise brand awareness and we are delighted to be sponsoring this prime series on ITV’s flagship channel.

“The Wave gives control back to the homeowner and allows them to monitor their heating, hot water and energy usage – even from afar. With the celebrities enduring some of the toughest, and undoubtedly cold, conditions we are sure they will wish to return home to a warm home and a hot bath and with the Wave app and controller they can do just that.”