The money will be donated to WeForest, an international non-profit association that plants bio-diverse forests in the poorest countries around the world, providing jobs for women and enabling them to feed and educate their children.
This year’s Earth Day will be held on 22 April 2014. The Green Cities campaign aims to help cities around the world to become more sustainable and reduce their carbon footprint. There are three key areas: buildings, energy, and transportation, all focusing on improvements in efficiency, investments in renewable technology and regulation reform.