The website, which will be available for the duration of 2012, will feature a countdown to 14th September – 50 years to the day since the company was formed – as well as a series of competitions and event listings as the golden year of celebration gathers pace.
Visitors to the microsite will also be able to explore the company’s legacy, with a special edition online brochure detailing the manufacturer’s journey from an old vinegar factory in Worcester to market leader in energy-efficient heating systems. The brochure guides readers through half a century of warmth, featuring accounts from some of Worcester’s longest serving personalities.
Martyn Bridges, director of marketing and technical support at Worcester, Bosch Group commented: “Given that 2012 marks an iconic year for our company, we wanted to offer a central hub for all of our celebratory activities to enable us to celebrate with our customers, trade partners and colleagues alike.
“The microsite features a number of never before seen images dating back through the five decades of our history, as well as a schedule of activities we have planned to celebrate 50 years since the company began. There are a number of exciting initiatives in the pipeline, the details of which will be published on our microsite before anywhere else, so it is definitely worth keeping an eye on.”