The setting up of Solarwatt Technologies Ltd reflects strong ambitions in the UK market and a desire to better serve growing demand for renewable energy. To achieve this, the German PV systems provider is establishing a UK office and warehouse in Surrey, as well as making some key personnel changes, including the appointment of Daniel Adamsbaum to Solarwatt Technologies as sales manager for the North.
Daniel has worked in the solar industry in Europe and the UK for more than a decade and commented: “It’s great to join a true world leader in photovoltaics and smart energy storage solutions. Solarwatt’s continuous drive to design and manufacture innovative products to the highest quality is a great match for my aspirations.”
He is being joined by Neal Goddard, who joined Solarwatt in May 2018 as sales manager, UK and Ireland, and will now take on the role of sales director for the region, and Pol Spronck, who will be managing director of the UK subsidiary.
Goddard added: “The big demand we’re seeing for our glass-glass PV panels, backed by our industry-leading 30-year product and performance guarantee, shows people want energy independence and to future-proof their investment with safe, efficient and reliable systems of the highest quality.”
This expansion follows what Goddard described as “a huge summer” for the company, which saw it launch a new battery storage product developed in collaboration with BMW.
Significant UK opportunity for solar PV
The UK is currently considered the third largest photovoltaic home storage market in Europe. Last winter alone, total PV capacity also rose to more than 14 GW – enough solar power to supply around three million households. Nevertheless, the experience of Germany, with 53.0 GW in 2020, shows there is still a lot of room for growth in the UK, across solar PV, storage and other associated technologies within Solarwatt’s offering.
Despite the effects of the pandemic, Solarwatt achieved sales growth of 100 percent in the UK last year and the German PV manufacturer has been eyeing further expansion in the UK market for a while. As recently as July, Solarwatt announced the supply of complete PV systems for 15 schools for Essex County Council to reduce emissions, helping the education authority to meet UK net-zero targets and bring significant cost savings so as to invest in other facilities and services.