NAPIT consumer campaign reaches 1m readers

NAPIT’s local newspaper campaign has reached 1.4 million readers in 600,000 households nationwide, bringing advice to householders on using competent, registered installers.

The campaign, which ran during Q1 of 2015, was delivered by NAPIT in conjunction with TrustMark, urging the British public to avoid devaluing their homes through DIY disasters.

The NAPIT Group CEO, Michael Andrews, said: “We are extremely pleased with the success of the campaign so far this year as it is vital to promote the use of competent, registered installers. Our local newspaper promotion is one of the many ways NAPIT are investing in making sure this message is seen by as many members of the public as possible.”

Simon Ayers, chief executive of TrustMark, added: “TrustMark provides householders with the reassurances they are looking for and the confidence that they are working with tradesmen who are the best in the business. Working with NAPIT on this campaign allows us to continue to provide the public with much needed advice and help keep them safe in their homes.”