Seven ways to get your trade business ready to thrive this winter 

Get ready to thrive this winter, as Fergus presents ‘7 essential tactics for trade professionals’. Prepare your HVAC, electrical, plumbing, or gas engineering business for success with expert strategies. 

Fergus unveils '7 essential tactics for trade pros'. Gear up your HVAC, electrical, plumbing, or gas engineering business with top-notch strategies for a thriving season.

“As the winter season approaches, trade business owners must prepare for the challenges and seize the opportunities with colder weather. HVAC installers, electrical contractors, plumbers, and gas engineers play vital roles during this time of the year. There are several strategies they can employ to ensure their businesses thrive,” says James Chillman, UK country manager for Fergus.  

To help, the experts at Fergus have put together seven hints and tips which could help tradespeople make more money and take advantage of the colder weather.

1. Be proactive with maintenance services 

 For HVAC installers, winter is one of the busiest times of the year. To spot business opportunities, encourage your customers to schedule maintenance services well in advance. Regular check-ups can identify potential issues before they become critical, ensuring a steady workflow throughout winter. Promote the importance of these preventive measures to your clients, and they’ll be more likely to keep coming back.  

2. Diversify your services 

 Electrical contractors can take advantage of the winter season by offering additional services, such as installing outdoor lighting and generators in case of storm blackouts. These services cater to the needs of clients looking to enhance their homes or businesses for the winter, expanding your business opportunities during this time of the year. 

3. Plumbing preparedness  

Plumbers should be ready to address a winter emergency call surge. Frozen pipes and heating system malfunctions are common issues. Prepare your team to respond promptly to emergency calls, and consider offering emergency service packages to customers who may need assistance at any hour. 

4. Gas engineers: focus on safety  

Gas engineers should prioritise safety during the winter. Ensure gas heating systems work efficiently to prevent carbon monoxide leaks and other hazards. Offer safety inspections to give customers peace of mind during the colder months, and you’ll likely see a rise in demand for your services.  

5. Embrace job management software 

 In today’s digital age, job management software can be helpful for trades industry professionals. Systems that streamline job scheduling, invoicing and financial management can allow tradespeople to manage their businesses on the go, ensuring you’re always prepared to seize opportunities and succeed over the winter months.

6. Marketing matters  

Don’t forget the power of marketing, especially during the winter months. Use social media and your website to showcase your expertise in tackling winter-related issues. Highlight your emergency services, maintenance plans and any special offers to attract new customers.  

7. Build strong customer relationships

Regardless of your trade, building strong customer relationships is key to spotting business opportunities in winter. Offer exceptional customer service, show empathy, and go the extra mile to keep your clients satisfied. Happy customers are more likely to return and recommend your services to others.  
Winter can be a lucrative season for HVAC installers, electrical contractors, plumbers, and gas engineers. By being proactive, diversifying services, focusing on safety, and using job management software, you can prepare for the challenges and seize the opportunities that come with the cold weather. With the right strategies in place, you’ll keep your business thriving throughout the winter season and beyond.