Ecotricity has launched a multi-media campaign to celebrate wind power in the UK.
Harnessing the power of both print and social media, the awareness campaign will highlight wind energy’s recent record contribution to the grid, powering 25 percent of the UK’s electricity needs at the end of last month.
Ecotricity founder Dale Vince said: “Wind energy is vital to our efforts to become energy independent as a nation and to the fight against climate change.
“The latest report from the Intergovernmental Panel on Climate Change is about as clear as any warning could be: climate change is real, it’s man made and if we fail to get to grips with it, we face extreme weather, rising sea levels and species extinction – for hundreds, even thousands of years to come. Changing the way we make electricity is one of the biggest steps we need to take.
“This is where wind comes in – Britain has 40 percent of all the wind energy in Europe, enough to power our country many times over. A recent report for the European Commission makes it clear that wind energy is the cheapest form of energy available to us, bar none. And the IPCC report also makes clear that taking action to fight climate change will not impact economic growth, but could in fact boost it.
“And yet, the wind industry has been under attack and regularly faces criticism and misinformation from this current government and much of the media. It’s an ideological divide we’ve seen open up in the last few months.
“Our #nothinghappened campaign is about drawing attention to wind energy’s great achievements, and to its potential – the extent to which we already rely on it and can rely on it in the future. Clean, homemade wind energy is a significant part of our energy mix now and it has much more to offer – at a time when we literally can’t afford to keep burning fossil fuels.”