The campaign is designed to allow consumers to differentiate between products made in the UK and those made overseas, and support homegrown manufacturing.
Stephanie Gregory, marketing manager, said: “We have found that the significance of a British made product is a huge attraction to Kensa customers. By aligning ourselves with a national campaign this provides up with a recognisable marque to easily communicate our heritage and place of manufacture.”
The move forms part of a wider group restructure which has seen the company rebrand and launch a new website for what the company believes will be the ‘most influential and significant of its history’.
“Our group restructure and re-brand provides our customers with clarity and familiarity across our companies,” added Gregory.
“The launch of a new website supports Kensa’s position as the UK’s leading knowledge-base for all things ground source heat pump.”