Finance provider Consumer Credit Solutions (CCS) has been shortlisted for a Construction Marketing Award (www.cmawards.co.uk) in the ‘Best Professional Services Campaign’ category, alongside its agency MRA Marketing.
The CCS/MRA campaign aims to challenge the negative perceptions of point-of-sale finance still held by some who associate it with hard selling and high rates. CCS says it has pioneered a ‘soft sell’ approach with low or zero interest rates, flexibility and customer control, with far better terms than those offered by high street lenders.
Aimed at retailers in solar PV and renewables, the campaign explains how consumer credit works, and how it can help sales. With customers in all sectors reporting month-on-month growth CCS reports positive results, with a projected £325m of managed loans for 2013/14.
Andy Wallace, managing partner at CCS, said: “We’re pleased to see that our message -‘If homeowners can’t buy, then you can’t sell’ – is recognised as an important and relevant one for the home improvement industry. It’s an honour to be shortlisted.”