Two minutes with…. Sentinel Performance Solutions

Steve Goodwin Jan 2013
Who are you?
Steve Goodwin, ceo at Sentinel Performance Solutions

What do you do?
I head up the organisation and run the business day to day. I work closely with an excellent team both in the UK and internationally.

Where are you?
We’re based in Runcorn in Cheshire and have teams in Europe and the USA.

How’s business at the moment?
We are pleased to have grown the business through the difficult market conditions in the last two years. We expanded our offer to give us complete solutions to our customers’ water treatment needs.

How could it be better?
In common with other suppliers we have been frustrated at the slow uptake of Green Deal and ECO. The delay of introducing RHI has impacted on our performance in the renewables category. The benefits of water treatment are still a well kept secret so there is still a great opportunity if we can get the message more effectively to installers and in turn to householders.

What’s the best business advice you have received?
My first ever boss at SC Johnson persuaded me that the old fashioned sales approach – ‘gift of the gab’ stuff – was old hat and there was a professional, intelligent way to sell. I’ve been glad of his advice as I’ve moved into marketing and general management and incorporated many of his ideas into the way I operate.

How are you going green?
We have sustainability at the heart of everything we do from sales force incentives to drive low emission vehicles through to lobbying government organisations to support our efforts to educate the market on the sustainability benefits of water treatment.