ADEY gets show on the road

Magnetic filter manufacturer ADEY Professional Heating Solutions is taking to road with its first nationwide tour.

A brand new £65,000 customised roadshow vehicle will be touring major merchants and industry events across the country to offer installers the chance to learn about ADEY’s best practice solutions for the protection of central heating systems.

The roadshow will feature the MagnaClean range, MagnaCleanse system flushing and the company’s chemicals range. 

From mid July, the mobile ADEY exhibition will visit 143 venues over a five month period. Installers can learn about the recently launched MagnaClean Professional2 and how it can be installed in-line, with multiple installation options in a couple of minutes. Product demonstrations, servicing videos, tips and advice on best practice will also be available from technical specialists.

Paul Strudley, ADEY sales director, said: “This is another exciting first for ADEY and MagnaClean. We’ve taken the UK’s No.1 selling magnetic filter and made it even better with the launch of MagnaClean Professional2. Now we’re spreading the message about our best practice approach to central heating system maintenance to installers across the country over the coming months.

“We’ve always worked extremely closely with installers and literally thousands were involved in the development of our latest filter through feedback and research. Now we’re taking it out on the road to those installers to show them first-hand how its improved and the difference it’s going to make to them and their customers. We also want to say ‘thank you’ to them for the crucial part they’ve played.

“We’ve created a fantastic state-of-the-art vehicle with technical team support to spread the MagnaClean message. We’ve by far the biggest range of filters on the market and a total solution for all heating systems with our system flushing filters and the latest high performance chemicals.

“The support we’ve received already for the roadshow from installers, all the major merchants and industry partners has been fantastic and hopefully this will be the first of many similar events as we bring more products to the market.”

Installers can pick up sales and installation information at each of the venues and enjoy complimentary refreshments. A full list of roadshow venues will be released ahead of the 15 July tour start date from