B & Q has launched a new energy saving service designed to help customers learn more about energy efficiency.
B&Q says it is to target the growing renewable energy and energy efficiency market by offering a new range of products designed to meet the needs of energy conscious customers. From solar thermal and solar PV panels to loft insulation, boilers and cavity wall insulation, B&Q is aiming to market itself as a one-stop shop for products and advice.
The products will be launched under the iQE umbrella; a new brand which, according to the high street chain, has been developed by a consortium of academics and manufacturers who have experience and knowledge in energy efficiency.
“We’ve been working with experts in energy efficiency and invested in new products, services and training. This is because we want to ensure that B&Q is the best place to come for energy saving advice,” said Martyn Phillips, chief executive officer of B&Q UK & Ireland.
As part of the initiative, ten stores will trial the service from October by offering energy saving products. In the first quarter of 2013 the service will be rolled out to further stores.