www.napit.org.uk has undergone a complete redesign to improve user experience and online navigation.
NAPIT group marketing manager, Jenny Gaunt, said: “NAPIT puts the feedback we receive from our members at the heart of everything we do. Our core motivation was to make the whole customer journey with NAPIT completely stress free.
“We have introduced a step-by-step joining process as well as a handy overview section for new and existing members. You can instantly see which schemes may apply to your business, simply by selecting the types of work you do.”
Group IT manager, Andrew Milner, added: “We have added a great deal of functionality to the site and redesigned our search facility. Each NAPIT member now has their own business page meaning potential customers can find them more easily via search engines.
“The site allows us to boost members’ Google rankings and helps customers to contact them directly via a new enquiry form. Thousands of new search terms and combinations are now optimised for Google, driving traffic and giving NAPIT member the edge online.”