Spreading the word

Xylem has created a new personalised end cap for its domestic circulator pump – the Lowara Ecocirc – providing a point of advertising for wholesalers and installers in the heart of customers’ homes.

The personalised end cap has been designed as a useful space to leave important contact details directly on the pump which has been sold or installed.

Gary Wilde, business manager for Xylem Lowara UK, said: “This is a fantastic opportunity for wholesalers and plumbers to ensure that their customers continue to use them again and again. They can leave their good name behind on the personalised pump so customers have a clear and obvious reminder of their trade professional’s details.

“The end cap is the most visible part of the pump so homeowners don’t need to worry about looking for business cards or writing details down, both of which can easily be misplaced.”