Canadian Solar has designed the scheme to actively support its EMEA reseller partners with product, sales and marketing training.
The company adds that its partners will also benefit from a co-marketing programme with joint events, public relations, advertising and online marketing activities.
Only registered companies will be able to take advantage of the Authorized Reseller Program.
Yan Zhuang, senior corporate vice president of global sales and marketing, said: “Canadian Solar’s dedicated new EMEA Authorized Reseller Program will enable us to even more effectively support our numerous long-term partners, while at the same time help attract new partners in the growing EMEA region. We spent a lot of time developing our programme, including researching successful programmes from other industries. It made perfect sense for Canadian Solar to lead the way with this innovative effort for the EMEA region. We are excited about and fully committed to our Authorized Reseller Program as it is designed to be mutually beneficial to our partners and to Canadian Solar’s success.”